McDonald's vision is to be the world's best quick service restaurant
experience. Being the best means providing outstanding quality,
service, cleanliness and value, so that we make every customer in
every restaurant smile. To achieve our vision, we are focused on
three worldwide strategies:
BE THE BEST EMPLOYER
Be the best employer for our people in each community around the
DELIVER OPERATIONAL EXCELLENCE
operational excellence to our customers in each of our restaurants.
ACHIEVE ENDURING PROFITABLE GROWTH
Achieve enduring profitable growth by expanding the brand
the strengths of the McDonald's system through innovation and technology.
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