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McDonald's Vision


McDonald's vision is to be the world's best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness and value, so that we make every customer in every restaurant smile. To achieve our vision, we are focused on three worldwide strategies:

BE THE BEST EMPLOYER
Be the best employer for our people in each community around the world.

DELIVER OPERATIONAL EXCELLENCE
Deliver operational excellence to our customers in each of our restaurants.

ACHIEVE ENDURING PROFITABLE GROWTH
Achieve enduring profitable growth by expanding the brand and leveraging
the strengths of the McDonald's system through innovation and technology.


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